[sb name="top-banner"] [sb name="book-club-top"] Scientific Advertising was written in 1966 by Claude Hopkins. I still consider it to be the most important text ever written about advertising. It tackles every major area of advertising, such as how to measure...
[sb name="top-banner"] [sb name="book-club-top"] by Jeff Walker I had heard a few other marketers such as Michael Port and Derek Halpern leveraging the science of email-driven "launches" to sell products, services, workshops, etc. It wasn't until I purchased Jeff...
[sb name="top-banner"] [sb name="book-club-top"] by Al Reis & Laura Reis Reis teamed up with his wife to provide this comprehensive guide to practical branding that I HIGHLY recommend for executives, biz owners and marketers alike. Reis also authored The 22...
[sb name="top-banner"] [sb name="book-club-top"] by Robert B. Cialdini Cialdini is back, decades after his persuasive masterpiece, Influence. Pre-Suasion is a guide to being more persuasive. The method is simple: Arrange for an audience to agree with your message,...
[sb name="top-banner"] [sb name="book-club-top"] by Robert B. Cialdini When Presidential candidate Hillary Clinton hires you as a persuasive adviser, you know you've got it made in the persuasive shade. This is the case for Mr. Robert Cialdini who wrote "Influence"...
