[sb name="top-banner"] [sb name="book-club-top"] by W. Chan Kim and Renee Mauborgne There aren't many marketing books let alone business books I DEMAND that people read. However, Blue Ocean Strategy is one of them. Blue Ocean Strategy is one of those books that...
[sb name="top-banner"] [sb name="book-club-top"] by Ryan Holiday Ryan Holiday begins this book as a typical marketing executive. When he's not approving new creative, he's analyzing the success of traditional advertising outlets his company has enlisted. As he...
[sb name="top-banner"] [sb name="book-club-top"] by Colin Wheildon I've read a lot of books about advertising design, and they mostly SUCK. They often look attractive, have great reviews, and show a very diverse group of ad types and designs. However! They rarely show...
[sb name="top-banner"] [sb name="book-club-top"] by Al Reis & Jack Trout Positioning is all about creating and maintaining perceptions about your business and offerings that differentiates you from the competition while how to make you the industry leader in your...
[sb name="top-banner"] [sb name="book-club-top"] by Al & Laura Reis When it comes to branding, Al and his wife Laura are shockingly insightful, practical and very well researched. You may have already read my other 2 books reviews on All and Laura's other books...
