BREAKING NEWS IN MARKETING

Everyone is marketing in the interest of getting what they want, whether they realize it or not.

Here we identify it, analyze it, and use it to improve our own marketing efforts.

Free Consultations are Killing Your Lead Generation

Free Consultations are Killing Your Lead Generation

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoFree Consultations are Killing Your Lead GenerationMaverick Steffen  -  7/15/2024In this latest post, I explain why free consultations or quotes can be detrimental to your lead generation...

Free Consultations are Killing Your Lead Generation

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoFree Consultations are Killing Your Lead GenerationMaverick Steffen  -  7/15/2024In this latest post, I explain why free consultations or quotes can be detrimental to your lead generation...

The Best Way to Brand Your Biz

The Best Way to Brand Your Biz

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoThe Best Way to Brand Your BizMaverick Steffen  -  7/8/2024In this episode of Maverick's Monday Morning Marketing Memo, Maverick Steffen delves into the most effective branding strategies for...

The Best Way to Brand Your Biz

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoThe Best Way to Brand Your BizMaverick Steffen  -  7/8/2024In this episode of Maverick's Monday Morning Marketing Memo, Maverick Steffen delves into the most effective branding strategies for...

The Real Way to Brand Your Business — Be You

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  7/1/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me...

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  7/1/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me...

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

Read More Breaking Marketing News Maverick's Monday Morning Marketing Memo#1 Sales Tactic Revealed: Harnessing Loss Aversion [SPECIAL EDITION IN GETTYSBURG, PA]Maverick Steffen  -  6/24/2024In this special edition of Maverick's Monday Morning Marketing Memo, Maverick...

#1 Sales Tactic Revealed [SPECIAL EDITION IN GETTYSBURG, PA]

Read More Breaking Marketing News Maverick's Monday Morning Marketing Memo#1 Sales Tactic Revealed: Harnessing Loss Aversion [SPECIAL EDITION IN GETTYSBURG, PA]Maverick Steffen  -  6/24/2024In this special edition of Maverick's Monday Morning Marketing Memo, Maverick...

The 10 Commandments of Advertising

The 10 Commandments of Advertising

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoThe 10 Commandments of AdvertisingMaverick Steffen  -  6/17/2024In this edition of Maverick's Monday Morning Marketing Memo, Maverick breaks down The 10 Commandments of Advertising, inspired by...

The 10 Commandments of Advertising

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoThe 10 Commandments of AdvertisingMaverick Steffen  -  6/17/2024In this edition of Maverick's Monday Morning Marketing Memo, Maverick breaks down The 10 Commandments of Advertising, inspired by...

How to Get Rid of Negative Yelp Reviews

How to Get Rid of Negative Yelp Reviews

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoHow to Get Rid of Negative Yelp ReviewsMaverick Steffen  -  6/10/2024If Yelp is preventing you from getting positive reviews while only showing negative reviews, thereby negatively impacting...

How to Get Rid of Negative Yelp Reviews

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoHow to Get Rid of Negative Yelp ReviewsMaverick Steffen  -  6/10/2024If Yelp is preventing you from getting positive reviews while only showing negative reviews, thereby negatively impacting...

Know This BEFORE Setting Up Your Marketing System

Know This BEFORE Setting Up Your Marketing System

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoKnow This BEFORE Setting Up Your Marketing SystemMaverick Steffen  -  6/3/2024Proactive vs. Reactive Companies – How to Identify Your Business Type and Optimize Your Marketing Strategy...

Know This BEFORE Setting Up Your Marketing System

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoKnow This BEFORE Setting Up Your Marketing SystemMaverick Steffen  -  6/3/2024Proactive vs. Reactive Companies – How to Identify Your Business Type and Optimize Your Marketing Strategy...

Hunter vs Gatherer Marketing

Hunter vs Gatherer Marketing

Read More Breaking Marketing News Maverick's Morning ThoughtsHunter vs Gatherer MarketingMaverick Steffen  -  5/28/2024Understanding how consumers think and behave is crucial for setting up ad campiagns that drive as much profit as possible. Daniel Kahneman's concepts...

Hunter vs Gatherer Marketing

Read More Breaking Marketing News Maverick's Morning ThoughtsHunter vs Gatherer MarketingMaverick Steffen  -  5/28/2024Understanding how consumers think and behave is crucial for setting up ad campiagns that drive as much profit as possible. Daniel Kahneman's concepts...

How to do Social Media Marketing

How to do Social Media Marketing

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoHow to do Social Media MarketingMaverick Steffen  -  5/27/2024This week, we focus on Social Media Marketing, which differs from Social Media Advertising. Social Media Marketing involves posting...

How to do Social Media Marketing

Read More Breaking Marketing News Maverick's Monday Morning Marketing MemoHow to do Social Media MarketingMaverick Steffen  -  5/27/2024This week, we focus on Social Media Marketing, which differs from Social Media Advertising. Social Media Marketing involves posting...

2 Simple Ways to Get New Customers

2 Simple Ways to Get New Customers

Read More Breaking Marketing News Maverick's Monday Morning Marketing Memo2 Simple Ways to Get New CustomersMaverick Steffen  -  5/20/2024Unlock the secret to effortless marketing with American Marketing's latest video, hosted by Maverick Steffen, our visionary CEO....

2 Simple Ways to Get New Customers

Read More Breaking Marketing News Maverick's Monday Morning Marketing Memo2 Simple Ways to Get New CustomersMaverick Steffen  -  5/20/2024Unlock the secret to effortless marketing with American Marketing's latest video, hosted by Maverick Steffen, our visionary CEO....

If Great Marketing is Leadership, What is Leadership?

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News Maverick's Morning ThoughtsIf Great Marketing is Leadership, What is Leadership?Maverick Steffen  -  2/15/2024Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News Maverick's Morning ThoughtsIf Great Marketing is Leadership, What is Leadership?Maverick Steffen  -  2/15/2024Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...

Ad Targeting Is More Important Than Your Ad’s Message

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing News Maverick's Morning ThoughtsAd Targeting Is More Important Than Your Ad's MessageMaverick Steffen  -  2/14/2024David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today, where...

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing News Maverick's Morning ThoughtsAd Targeting Is More Important Than Your Ad's MessageMaverick Steffen  -  2/14/2024David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today, where...

Are Super Bowl Commercials as Effective as They Used to Be?

Are Super Bowl Commercials as Effective as They Used to Be?

Read More Breaking Marketing News Maverick's Morning ThoughtsAre Super Bowl Commercials as Effective as They Used to Be?Maverick Steffen  -  2/13/2024Super Bowl commercials have long been celebrated as the pinnacle of brand visibility and creative storytelling....

Are Super Bowl Commercials as Effective as They Used to Be?

Read More Breaking Marketing News Maverick's Morning ThoughtsAre Super Bowl Commercials as Effective as They Used to Be?Maverick Steffen  -  2/13/2024Super Bowl commercials have long been celebrated as the pinnacle of brand visibility and creative storytelling....

The Email Marketing Trick You Need to Add Right Now

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Email Marketing Trick You Need to Add Right NowMaverick Steffen  -  1/17/2024This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience. It's...

The Email Marketing Trick You Need to Add Right Now

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Email Marketing Trick You Need to Add Right NowMaverick Steffen  -  1/17/2024This email marketing tactic will significantly boost your business's revenue while enhancing your customers' experience. It's...

The Marketing System of the Evil Dr. Henry Cotton

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Marketing System of the Evil Dr. Henry CottonMaverick Steffen  -  1/16/2024It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain Dr....

The Marketing System of the Evil Dr. Henry Cotton

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Marketing System of the Evil Dr. Henry CottonMaverick Steffen  -  1/16/2024It was like something out of a horror movie. More specifically, like the film House on Haunted Hill with the evil villain Dr....

The Marketing System of Dr. Martin Luther King Jr.

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Marketing System of Dr. Martin Luther King Jr.Maverick Steffen  -  1/15/2024Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

The Marketing System of Dr. Martin Luther King Jr.

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Marketing System of Dr. Martin Luther King Jr.Maverick Steffen  -  1/15/2024Dr. Martin Luther King Jr. is a name synonymous with the civil rights movement. He wasn't just a leader with a profound...

How Brains and Marketing Rescued Atlantic City, NJ

How Brains and Marketing Rescued Atlantic City, NJ

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Brains and Marketing Rescued Atlantic City, NJMaverick Steffen  -  1/13/2024In 2008 I was security guard at the Taj Mahal in Atlantic City (A.C.). I was staring out of one of the hotel windows watching...

How Brains and Marketing Rescued Atlantic City, NJ

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Brains and Marketing Rescued Atlantic City, NJMaverick Steffen  -  1/13/2024In 2008 I was security guard at the Taj Mahal in Atlantic City (A.C.). I was staring out of one of the hotel windows watching...

How Narcissists Sell and How to Spot Their Pitch

How Narcissists Sell and How to Spot Their Pitch

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Narcissists Sell and How to Spot Their PitchMaverick Steffen  -  1/11/2024Like most of you, I've known a narcissist. One in fact was a very good friend, and I assumed we were close. Little did I know...

How Narcissists Sell and How to Spot Their Pitch

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Narcissists Sell and How to Spot Their PitchMaverick Steffen  -  1/11/2024Like most of you, I've known a narcissist. One in fact was a very good friend, and I assumed we were close. Little did I know...

How I Would Revitalize Kmart – Part 1

How I Would Revitalize Kmart – Part 1

Read More Breaking Marketing News Maverick's Morning ThoughtsHow I Would Revitalize Kmart - Part 1Maverick Steffen  -  1/9/2024Just to set the record straight: I have no ties with Kmart; they've never reached out for my counsel, and honestly, I'm not even sure I'd be...

How I Would Revitalize Kmart – Part 1

Read More Breaking Marketing News Maverick's Morning ThoughtsHow I Would Revitalize Kmart - Part 1Maverick Steffen  -  1/9/2024Just to set the record straight: I have no ties with Kmart; they've never reached out for my counsel, and honestly, I'm not even sure I'd be...

Decoding the Stanley Cup Viral Phenomenon

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing News Maverick's Morning ThoughtsDecoding the Stanley Cup Viral PhenomenonMaverick Steffen  -  1/8/2024I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They always...

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing News Maverick's Morning ThoughtsDecoding the Stanley Cup Viral PhenomenonMaverick Steffen  -  1/8/2024I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They always...

Yelp Prioritizes Profit Over Your Business’s Reputation

Yelp Prioritizes Profit Over Your Business’s Reputation

Read More Breaking Marketing News Maverick's Morning ThoughtsYelp Prioritizes Profit Over Your Business's ReputationMaverick Steffen  -  1/6/2024You understand the value of maintaining a five-star reputation online, particularly on platforms like Yelp. You pride...

Yelp Prioritizes Profit Over Your Business’s Reputation

Read More Breaking Marketing News Maverick's Morning ThoughtsYelp Prioritizes Profit Over Your Business's ReputationMaverick Steffen  -  1/6/2024You understand the value of maintaining a five-star reputation online, particularly on platforms like Yelp. You pride...

How Victoria’s Secret Went “WOKE” and “Broke”

How Victoria’s Secret Went “WOKE” and “Broke”

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Victoria's Secret Went "WOKE" and "Broke"Maverick Steffen  -  1/3/2024I do not care what people want to buy! If they want large women in thongs, short women with mustaches, old women with huge feet or...

How Victoria’s Secret Went “WOKE” and “Broke”

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Victoria's Secret Went "WOKE" and "Broke"Maverick Steffen  -  1/3/2024I do not care what people want to buy! If they want large women in thongs, short women with mustaches, old women with huge feet or...

How Disney Outsmarted Rachel Zegler to Resurrect Snow White

How Disney Outsmarted Rachel Zegler to Resurrect Snow White

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Disney Outsmarted Rachel Zegler to Resurrect Snow WhiteMaverick Steffen  -  1/2/2024 Many companies lose sight of what's truly important: understanding and responding to what their customers actually...

How Disney Outsmarted Rachel Zegler to Resurrect Snow White

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Disney Outsmarted Rachel Zegler to Resurrect Snow WhiteMaverick Steffen  -  1/2/2024 Many companies lose sight of what's truly important: understanding and responding to what their customers actually...

Steal This Marketing Strategy from Planet Fitness

Steal This Marketing Strategy from Planet Fitness

Read More Breaking Marketing News Maverick's Morning ThoughtsSteal This Marketing Strategy from Planet FitnessMaverick Steffen  -  1/1/2024 (Happy New Year!) In every business sector, there lurks a perfect storm, a moment when all the usual habits and routines of your...

Steal This Marketing Strategy from Planet Fitness

Read More Breaking Marketing News Maverick's Morning ThoughtsSteal This Marketing Strategy from Planet FitnessMaverick Steffen  -  1/1/2024 (Happy New Year!) In every business sector, there lurks a perfect storm, a moment when all the usual habits and routines of your...

Is the Controversial Use of Satanic Branding a Good Idea?

Is the Controversial Use of Satanic Branding a Good Idea?

Read More Breaking Marketing News Maverick's Morning ThoughtsIs the Controversial Use of Satanic Branding a Good Idea?Maverick Steffen  -  12/31/2023 Satanic imagery has always evoked feelings such as intrigue, fear, disgust and even fascination. For the sake of...

Is the Controversial Use of Satanic Branding a Good Idea?

Read More Breaking Marketing News Maverick's Morning ThoughtsIs the Controversial Use of Satanic Branding a Good Idea?Maverick Steffen  -  12/31/2023 Satanic imagery has always evoked feelings such as intrigue, fear, disgust and even fascination. For the sake of...

How Did Jeffrey Epstein’s Evil Marketing System Work?

How Did Jeffrey Epstein’s Evil Marketing System Work?

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Did Jeffrey Epstein's Evil Marketing System Work?Maverick Steffen  -  12/29/2023 The story of Jeffrey Epstein and his devious marketing system isn't just about a wealthy sexual deviant and a private...

How Did Jeffrey Epstein’s Evil Marketing System Work?

Read More Breaking Marketing News Maverick's Morning ThoughtsHow Did Jeffrey Epstein's Evil Marketing System Work?Maverick Steffen  -  12/29/2023 The story of Jeffrey Epstein and his devious marketing system isn't just about a wealthy sexual deviant and a private...

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