In this special edition of Maverick's Monday Morning Marketing Memo, Maverick Steffen explores the historic grounds of Gettysburg, PA, to reveal the powerful sales tactic of loss aversion.

Drawing inspiration from General Armistead's motivational speech during Pickett's Charge, this video demonstrates how invoking the fear of future regret can drive customer actions and boost sales.

Discover how you can apply this principle in your marketing strategy to engage customers and grow your business.

To your success!