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Maverick's Monday Morning Marketing Memo

The Best Way to Brand Your Biz

Maverick Steffen  -  7/8/2024

In this episode of Maverick's Monday Morning Marketing Memo, Maverick Steffen delves into the most effective branding strategies for your business. Learn why the power of your brand increases as its scope narrows, and see how Procter & Gamble and H&R Block exemplify this principle.

By breaking down their services and targeting specific audiences, these companies have achieved phenomenal success. Discover how you can implement similar strategies in your business, particularly if you offer a wide range of services.

Understand the importance of direct marketing and tailored messaging. Maverick shares the story of H&R Block’s turnaround by focusing on tax return services, illustrating the impact of specialized branding.

Watch the video for actionable insights and subscribe to Maverick's Monday Morning Marketing Memo for more weekly marketing advice.

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