[sb name="top-banner"] [sb name="book-club-top"] by Peter Guber This books explains how to use story-telling to persuade people to do what you want. The author is one of the best story-tellers I have ever read. This isn't just because he's nailed the art, but also...
[sb name="top-banner"] [sb name="book-club-top"] by Ann Handley Ann has created what I deem the Bible of Content creation. She lays out the most useful formula for writing that I have ever seen, combined with a seemingly endless list of tangible advice you can use to...
[sb name="top-banner"] [sb name="book-club-top"] by Jonah Berger This book is a guide on how to make content viral, or rather, "contagious." Viral content is any content (video, article, idea, invention, etc.) that spreads throughout a huge group of people much faster...
[sb name="top-banner"] [sb name="book-club-top"] by Seth Godin Seth Godin is to creative professionals what Moses what to Jewish people under ancient Egyptian rule. He guides people out of their restrictive beliefs, and catapults their minds into the world of...
[sb name="top-banner"] [sb name="book-club-top"] by William A. Cohen Peter Drucker is to management what Sun Tzu was to War. One of the first lessons of business is follow Drucker's advice, and you'll have a long and fruitful career. So it should be no surprise that...
[sb name="top-banner"] [sb name="book-club-top"] by Thomas M. Bloch Henry Bloch began H&R Block with his brother Richard in 1955. This was after serving in WW2 where he was part of a flight crew that shot down Nazi war planes. Actually, H&R Block was not their...
