This is Marketing

This is Marketing

[sb name="top-banner"] [sb name="book-club-top"] by Seth Godin This is a fast read with dense information that will help you see the big picture of all of your marketing efforts. The thing I appreciate most about Seth Godin is he always has fresh ideas. The thing I...

Buyology

[sb name="top-banner"] [sb name="book-club-top"] by Martin Lindstrom This is without a doubt one of my favorite books about branding. Martin is the pastor and marriage counselor between two polar opposites with a rocky past: Science and marketing. He jogs through a...

The New Rules of Marketing & PR

[sb name="top-banner"] [sb name="book-club-top"] by David Meerman Scott When I began considering starting my own marketing agency, this was the first book I read. Ignoring how inspiring it is as a call-to-action for marketers and small business people to gain target...
Duct Tape Marketing

Duct Tape Marketing

[sb name="top-banner"] [sb name="book-club-top"] by John Jantsch   If you are a small business owner in need of all the information you will ever require to brand, market and advertise your small business, buy this book now. John is not only a great marketer, but...

The 22 Immutable Laws of Branding

[sb name="top-banner"] [sb name="book-club-top"] by Al Reis & Laura Reis Reis teamed up with his wife to provide this comprehensive guide to practical branding that I HIGHLY recommend for executives, biz owners and marketers alike. Reis also authored The 22...
Confessions of an Advertising Man

Confessions of an Advertising Man

[sb name="top-banner"] [sb name="book-club-top"] by David Ogilvy Written in 1963, this is the first book written by David Ogilvy (who also authored Ogilvy on Advertising), who most consider the father of modern advertising. Simply put, this book is as much a guide for...
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