[sb name="top-banner"] [sb name="book-club-top"] by Rosser Reeves This book was a bit of a letdown. Written 1960, Rosser Reeves composed this book to quickly yet thoroughly explain the many truths of advertising. While many of these ideas were revolutionary at the...
[sb name="top-banner"] [sb name="top-movie"] This movie is an advanced lesson in both comedy and selling which requires the difficult task of trading shame and fear for humility and brashness all in the interest of a laugh and a sale. It excelled in both. Marketing is...
[sb name="top-banner"] [sb name="top-flops"] On October 4, 2012, Gawker, a former blog that eventually sold to Univison for $135 million, published a blog post about Hulk Hogan (Terry Gene Bollea) that led to their total, and compete downfall as a blog, and company....
[sb name="mmcm-top"] The "1984" Apple commercial was broadcast on January 22, 1984, during a break in the third quarter of Super Bowl XVIII by CBS which introduced the Macintosh computer. The idea behind the commercial was to differentiate the brand from the then...
[sb name="top-banner"] [sb name="book-club-top"] by Dan S. Kennedy I read this book when I began in marketing. I have read dozens of books on how to craft successful sales letters since. None have come even close to the overall simplicity, effectiveness and...
