New Coke: If It’s Not Broke, Don’t…

[sb name="top-banner"] [sb name="top-flops"] Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time. Before Zyman launched New Coke, Pepsi had...

Fight Club

[sb name="top-banner"] [sb name="top-movie"] Fight Club is a tangy, violent criticism of materialism and consumerism. As an ad man, I would be cut in half if I was portrayed in that film. Brad Pitt plays the metro-sexually dominant Tyler Durden (Brad Pitt) who...

How to Create a Media Relations Program

[sb name="top-banner"] [sb name="marketing-tactics"] There are so many ways to get into the media on a weekly basis. So as long as you have a little time and energy to devote to getting this media attention - and driving some major visibility to your company - there...

Cognito Forms

[sb name="top-banner"] [sb name="marketing-tools"] I love Cognito Forms. I use them for all of our clients, and they are 100% reliable and secure, as far as we have seen since we began using them several months ago. Most WordPress forms (and form plugins) can break or...

President Donald Trump

[sb name="mmcm-top"] Today I'm going to explain how Donald Trump won the 2016 Presidential Election despite having, what many consider, his controversial and, some would say, inflammatory views regarding competitors, Muslims, woman, illegal immigrants, and critics....
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