BREAKING NEWS IN ADVERTISING

Everyone is marketing in the interest of getting what they want, whether they realize it or not.

Here we identify it, analyze it, and use it to improve our own marketing efforts.

If Great Marketing is Leadership, What is Leadership?

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News Maverick's Morning ThoughtsIf Great Marketing is Leadership, What is Leadership?Maverick Steffen  -  2/15/2024Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News Maverick's Morning ThoughtsIf Great Marketing is Leadership, What is Leadership?Maverick Steffen  -  2/15/2024Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...

Are Super Bowl Commercials as Effective as They Used to Be?

Are Super Bowl Commercials as Effective as They Used to Be?

Read More Breaking Marketing News Maverick's Morning ThoughtsAre Super Bowl Commercials as Effective as They Used to Be?Maverick Steffen  -  2/13/2024Super Bowl commercials have long been celebrated as the pinnacle of brand visibility and creative storytelling....

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing News Maverick's Morning ThoughtsAd Targeting Is More Important Than Your Ad's MessageMaverick Steffen  -  2/14/2024David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today, where...

How I Would Revitalize Kmart – Part 1

How I Would Revitalize Kmart – Part 1

Read More Breaking Marketing News Maverick's Morning ThoughtsHow I Would Revitalize Kmart - Part 1Maverick Steffen  -  1/9/2024Just to set the record straight: I have no ties with Kmart; they've never reached out for my counsel, and honestly, I'm not even sure I'd be...

Are Super Bowl Commercials as Effective as They Used to Be?

Read More Breaking Marketing News Maverick's Morning ThoughtsAre Super Bowl Commercials as Effective as They Used to Be?Maverick Steffen  -  2/13/2024Super Bowl commercials have long been celebrated as the pinnacle of brand visibility and creative storytelling....

The Real Way to Brand Your Business — Be You

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  1/18/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain. Aligning...

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing News Maverick's Morning ThoughtsDecoding the Stanley Cup Viral PhenomenonMaverick Steffen  -  1/8/2024I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They always...

Are Super Bowl Commercials as Effective as They Used to Be?

Are Super Bowl Commercials as Effective as They Used to Be?

Read More Breaking Marketing News Maverick's Morning ThoughtsAre Super Bowl Commercials as Effective as They Used to Be?Maverick Steffen  -  2/13/2024Super Bowl commercials have long been celebrated as the pinnacle of brand visibility and creative storytelling....

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing News Maverick's Morning ThoughtsAd Targeting Is More Important Than Your Ad's MessageMaverick Steffen  -  2/14/2024David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today, where...

How I Would Revitalize Kmart – Part 1

How I Would Revitalize Kmart – Part 1

Read More Breaking Marketing News Maverick's Morning ThoughtsHow I Would Revitalize Kmart - Part 1Maverick Steffen  -  1/9/2024Just to set the record straight: I have no ties with Kmart; they've never reached out for my counsel, and honestly, I'm not even sure I'd be...

Are Super Bowl Commercials as Effective as They Used to Be?

Read More Breaking Marketing News Maverick's Morning ThoughtsAre Super Bowl Commercials as Effective as They Used to Be?Maverick Steffen  -  2/13/2024Super Bowl commercials have long been celebrated as the pinnacle of brand visibility and creative storytelling....

The Real Way to Brand Your Business — Be You

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing News Maverick's Morning ThoughtsThe Real Way to Brand Your Business -- Be YouMaverick Steffen  -  1/18/2024Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me explain. Aligning...

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing News Maverick's Morning ThoughtsDecoding the Stanley Cup Viral PhenomenonMaverick Steffen  -  1/8/2024I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They always...

s2Member®