Think and Grow Rich

[sb name="top-banner"] [sb name="book-club-top"] by Napoleon Hill Simply put, every bit of self-help advice that has ever been told-written, read or said since 1930 has dripped directly out of the overflowing intellectual waterfall this book has generated. Napoleon...

Tested Advertising Methods

[sb name="top-banner"] [sb name="book-club-top"] by John Caples I will start out by saying that no one can consider themselves a marketing or advertising professional until they have read this book. Written in the 1930s, John Caples guides you through scientifically...

The Innovator’s Dilemma

[sb name="top-banner"] [sb name="book-club-top"] by Clayton M. Christensen Have you ever wondered how a titan like Blockbuster could lose to a cash-poor startup like Netflix? Have you pondered why a company like Woolworth couldn't adapt and adjust its strategies to...
Left Brain, Right Stuff

Left Brain, Right Stuff

[sb name="top-banner"] [sb name="book-club-top"] by Phil Rosenzweig If you're a huge fan of cognitive psychology like me, and enjoy learning how to improve your decision making, than this is truly the right book for you. The book begins with a large engineering firm...
Predictably Irrational

Predictably Irrational

[sb name="top-banner"] [sb name="book-club-top"] by Dan Ariely MIT professor Dan Ariely proves in his book, "Predictably Irrational", just how irrational, yet predictable, consumer behavior is. Among the wealth of information provided in this entertaining book, I...
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