[sb name="top-banner"] [sb name="book-club-top"] by Dan S. Kennedy I read this book when I began in marketing. I have read dozens of books on how to craft successful sales letters since. None have come even close to the overall simplicity, effectiveness and...
[sb name="top-banner"] [sb name="book-club-top"] by Jeff Walker I had heard a few other marketers such as Michael Port and Derek Halpern leveraging the science of email-driven "launches" to sell products, services, workshops, etc. It wasn't until I purchased Jeff...
[sb name="top-banner"] [sb name="book-club-top"] by Charles Duhigg In the early 1900s, only 7% of people brushed their teeth. However, 10 years later, that number was up to over 65%. Why? People have always known brushing their teeth was important. In fact, toothpaste...
[sb name="top-banner"] [sb name="book-club-top"] by Donald Trump & Tony Schwartz I have to say that this is one of the most unique books I have ever read. The majority of the book is an autobiography of Trump's greatest early successes. The remainder of the book,...
[sb name="top-banner"] [sb name="book-club-top"] by Chris Anderson The Long Tail is a jubilant journey through the world of niche markets that are collectively and perpetually dominating historically recognized, "hits." For example, Anderson points out in the 1990s...
[sb name="top-banner"] [sb name="book-club-top"] by Henry Beckwith & Christine Clifford This book is laid out like a series of short blog-type posts, each giving some valuable bits of useful self-promotional tips around the art of being authentic, and selling...
