The 10 Commandments of Advertising

The 10 Commandments of Advertising

Read More Breaking Marketing News Maverick's Monday Morning Marketing Memo The 10 Commandments of Advertising Maverick Steffen  -  6/17/2024 In this edition of Maverick's Monday Morning Marketing Memo, Maverick breaks down The 10 Commandments of Advertising, inspired...
Hunter vs Gatherer Marketing

Hunter vs Gatherer Marketing

Read More Breaking Marketing News Maverick's Morning Thoughts Hunter vs Gatherer Marketing Maverick Steffen  -  5/28/2024 Understanding how consumers think and behave is crucial for setting up ad campiagns that drive as much profit as possible. Daniel Kahneman's...
If Great Marketing is Leadership, What is Leadership?

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News Maverick's Morning Thoughts If Great Marketing is Leadership, What is Leadership? Maverick Steffen  -  2/15/2024 Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...
How I Would Revitalize Kmart – Part 1

How I Would Revitalize Kmart – Part 1

Read More Breaking Marketing News Maverick's Morning Thoughts How I Would Revitalize Kmart - Part 1 Maverick Steffen  -  1/9/2024 Just to set the record straight: I have no ties with Kmart; they've never reached out for my counsel, and honestly, I'm not even sure I'd...
Decoding the Stanley Cup Viral Phenomenon

Decoding the Stanley Cup Viral Phenomenon

Read More Breaking Marketing News Maverick's Morning Thoughts Decoding the Stanley Cup Viral Phenomenon Maverick Steffen  -  1/8/2024 I've seen the Stanley Cup many times while entering Target, usually next to the $5 kids toys and silly household nick-knacks. They...
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