[sb name="top-banner"] [sb name="book-club-top"] by Al Reis & Laura Reis Reis teamed up with his wife to provide this comprehensive guide to practical branding that I HIGHLY recommend for executives, biz owners and marketers alike. Reis also authored The 22...
[sb name="top-banner"] [sb name="book-club-top"] by David Ogilvy Written in 1963, this is the first book written by David Ogilvy (who also authored Ogilvy on Advertising), who most consider the father of modern advertising. Simply put, this book is as much a guide for...
[sb name="top-banner"] [sb name="book-club-top"] by Peter Guber This books explains how to use story-telling to persuade people to do what you want. The author is one of the best story-tellers I have ever read. This isn't just because he's nailed the art, but also...
[sb name="top-banner"] [sb name="book-club-top"] by Ann Handley Ann has created what I deem the Bible of Content creation. She lays out the most useful formula for writing that I have ever seen, combined with a seemingly endless list of tangible advice you can use to...
[sb name="top-banner"] [sb name="book-club-top"] by Jonah Berger This book is a guide on how to make content viral, or rather, "contagious." Viral content is any content (video, article, idea, invention, etc.) that spreads throughout a huge group of people much faster...
