[sb name="top-banner"] [sb name="book-club-top"] by Ray Kroc Grinding It Out was written by Ray Kroc about his amazing life in building, today, the second largest fast food restaurant in the world. The man's journey was so interesting that they made a movie about him....
[sb name="top-banner"] [sb name="book-club-top"] by Dan Ariely MIT professor Dan Ariely proves in his book, "Predictably Irrational", just how irrational, yet predictable, consumer behavior is. Among the wealth of information provided in this entertaining book, I...
[sb name="top-banner"] [sb name="book-club-top"] by Seth Godin This is a fast read with dense information that will help you see the big picture of all of your marketing efforts. The thing I appreciate most about Seth Godin is he always has fresh ideas. The thing I...
[sb name="top-banner"] [sb name="marketing-tactics"] I'll admit I was one of the last holdouts refusing to explore Facebook advertising for our marketing efforts and our clients. I basically wasted 6 months due to ignorance, ego and stupidity. Years later we have been...
[sb name="top-banner"] [sb name="book-club-top"] by Martin Lindstrom This is without a doubt one of my favorite books about branding. Martin is the pastor and marriage counselor between two polar opposites with a rocky past: Science and marketing. He jogs through a...
