[sb name="mmcm-top"] Since 1993, the slogan "got milk", created by advertising agency Goodby, Silverstein & Partners, has been one of the most memorable slogans of all time. That says a lot considering the slogan doesn't even talk about the product; in fact, it...
[sb name="top-banner"] [sb name="book-club-top"] by Jeff Walker I had heard a few other marketers such as Michael Port and Derek Halpern leveraging the science of email-driven "launches" to sell products, services, workshops, etc. It wasn't until I purchased Jeff...
[sb name="top-banner"] [sb name="book-club-top"] by Charles Duhigg In the early 1900s, only 7% of people brushed their teeth. However, 10 years later, that number was up to over 65%. Why? People have always known brushing their teeth was important. In fact, toothpaste...
[sb name="mmcm-top"] I was completely ambushed by the abundance of Planet Fitness promotional materials draped around this year's (or was it last year's) New Year's Eve celebration in Times Square. The celebrated color purple that the company's brand has sported since...
[sb name="top-banner"] [sb name="top-movie"] This film is a rags-to-riches story that culminates with a fatal meltdown when hyper-male ego overextends its' stay in the highly regulated world of day trading. Jordan Belfort is the subject of the story, and it is based...
