Sears Roebuck’s Mail Catalog

Sears Roebuck’s Mail Catalog

[sb name="mmcm-top"] Signed into law by President Abraham Lincoln on May 20, 1862, the Homestead Act encouraged Western migration by providing settlers over 100 acres of public land. In exchange, homesteaders paid a small filing fee and were required to complete five...
The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing

[sb name="top-banner"] [sb name="book-club-top"] by Al Ries & Jack Trout This is easily one of my favorite books about marketing written by 2 seasoned experts with one foot in tangible marketing experience, and the other in conceptual marketing gospel. The...
LifeLock: CEO Gives Away Social Security #

LifeLock: CEO Gives Away Social Security #

[sb name="top-banner"] [sb name="top-flops"] Todd Davis, CEO of LieLock, had an inspiring marketing idea that would prove just how effective his company was at protecting people from identify theft. The plan was simple: Expose his actual Social Security number on the...

P.T. Barnum: The Greatest Show on Earth

[sb name="mmcm-top"] P.T Barnum was not the first man with a circus or museum of oddities, but he was certainly the most well-known, and today you're going to learn why.   Without promotion, something terrible happens... nothing! -P.T. Barnum   P.T. Barnum...
Boiler Room

Boiler Room

[sb name="top-banner"] [sb name="top-movie"] This movie is an advanced lesson in cold calling to drive relationships, and sales. This film was actually the first film based on the notorious life of Jordan Belfort and his scandals that lead to millions of dollars, an...
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