[sb name="top-banner"] [sb name="top-movie"] Years ago, a friend of mine mentioned this documentary, and began explaining it for a brief 2 minutes or so. After that, I had to see it. The long-story-short is this is a "going" of age story (see what I did there?) about...
[sb name="top-banner"] [sb name="book-club-top"] Scientific Advertising was written in 1966 by Claude Hopkins. I still consider it to be the most important text ever written about advertising. It tackles every major area of advertising, such as how to measure...
[sb name="top-banner"] [sb name="top-flops"] Advair was approved by the Food and Drug Administration (FDA) as a first-line defense against mild asthma. It wasn't supposed to be intended for chronic cough, children under 18, or several other uses that it nevertheless...
[sb name="mmcm-top"] Signed into law by President Abraham Lincoln on May 20, 1862, the Homestead Act encouraged Western migration by providing settlers over 100 acres of public land. In exchange, homesteaders paid a small filing fee and were required to complete five...
[sb name="top-banner"] [sb name="book-club-top"] by Al Ries & Jack Trout This is easily one of my favorite books about marketing written by 2 seasoned experts with one foot in tangible marketing experience, and the other in conceptual marketing gospel. The...
