[sb name="mmcm-top"] Following recalls of the Dodge Aspen and Plymouth Volare, Chrysler was in shambles in the late 1970s. This caused them to woo Lee Iacocca who had made a name for himself in the automobile industry during his successful tenure as President at the...
[sb name="top-banner"] [sb name="book-club-top"] by Al & Laura Reis When it comes to branding, Al and his wife Laura are shockingly insightful, practical and very well researched. You may have already read my other 2 books reviews on All and Laura's other books...
[sb name="top-banner"] [sb name="top-movie"] Years ago, a friend of mine mentioned this documentary, and began explaining it for a brief 2 minutes or so. After that, I had to see it. The long-story-short is this is a "going" of age story (see what I did there?) about...
[sb name="top-banner"] [sb name="book-club-top"] Scientific Advertising was written in 1966 by Claude Hopkins. I still consider it to be the most important text ever written about advertising. It tackles every major area of advertising, such as how to measure...
[sb name="top-banner"] [sb name="top-flops"] Advair was approved by the Food and Drug Administration (FDA) as a first-line defense against mild asthma. It wasn't supposed to be intended for chronic cough, children under 18, or several other uses that it nevertheless...
