Search Engine Optimization

[sb name="top-banner"] [sb name="marketing-tactics"] Search Engine Optimization, or best known as simply 'SEO', is a relatively straightforward marketing tactic. I define SEO as any deliberate efforts taken to rank your stuff at the top of search engines for keywords...

Southwest Airlines Promote Winglets

[sb name="top-banner"] [sb name="mmcm-top"] It all started with people getting bigger, and bigger and bigger, and now jet fuel costs for the airline industry has reached critical mass (much like the weight of many Americans). To reduce this cost, the ingenious...

Thank You for Smoking

[sb name="top-banner"] [sb name="top-movie"] Part history, part parody, this movie gets to the heart of marketing big tobacco in the most relatable way possible: Through the eyes of the marketer himself. Marketing big tobacco has always been viewed as, at best,...

How H&R Block was Forced to be Successful

[sb name="mmcm-top"] Wouldn't it be great if every company had a landlord who gave them brilliant marketing advice, and then forced them put that marketing advice into action? This may seem far-fetched, but it is exactly what happened to Henry and Richard Bloch one...

Burger King: Case of the Creepy Mascot

[sb name="top-banner"] [sb name="top-flops"] Burger King still holds the title of having the creepiest mascot of all time. The first image of the character was originally launched on a Burger King sign in 1955. In 2003, advertising agency Crispin Porter + Bogusky...
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