February 14, 2022 In a social experiment, a violinist named Joshua Bell played a mini-concert in a New York Subway. This particular subway was used frequently by high-income earners who enjoyed classical music. However, hardly anybody stopped to listen. Evidently...

February 7, 2022 Assuming you already have a website, the #1 thing you need to get new customers is a video of yourself. People want to see you. They want to hear your voice, words, examine your hairline and judge your clothing. You see, good old fashioned 1-on-1...

January 31, 2022 Advertising sexy men or women is generally NOT an effective advertising strategy if you are selling a product or service that does not directly enhance a person's ability to mate with another.In other words, if a man or woman doesn't use your products...

January 24, 2022 I hate to say it, but drug cartels knew what they were doing when they coined the effects of marijuana as getting, “high.” Really, who doesn’t want to be higher? Unfortunately, anti-drug lobbyists still haven’t coined a counter-programming answer to...

January 17, 2022 So you're thinking about advertising in your local newspaper and you want some help. Let's get to it: 1: Bigger is Not Always BetterOkay dirty mind, I'm talking about the size of your advertisement. The bottom line is you have limited funds to do so...

January 10, 2022 A lot of business people tend to think an old marketing campaign is a bad marketing campaign. After seeing the same billboard for several years, it's easy to want change. This is usually a very costly marketing mistake. In fact, advertising legend...

January 3, 2022 Ricky Bobby, the famous character in the movie Talladega Nights once said, "If you're not first you're last."This is true, especially in the world of branding. You see, in the minds of your market, there are several categories of products and services....

December 27, 2021 Wouldn't it be great if every company had a landlord who gave them brilliant marketing advice, and then forced them put that advice into action? This may seem far-fetched, but it is exactly what happened to Henry and Richard Bloch (pronounced...

December 20, 2022 Have you noticed that irritating feeling in your mouth after brushing your teeth? Feels like your gums were in a freezer, doesn’t it? Do you know why that is? In the early twentieth century, Pepsodent added an ingredient to the common toothpaste...

December 13, 2021 I've always LOATHED the word SALES. Dirty word, isn't it? People have to sell when there is an absence of trust and information in a prospect's mind. So your marketing must do the hard work of building trust and explaining how you improve your...