Read More Breaking Marketing News
Maverick's Morning Thoughts
The Secret Salespeople of Luxury Brands
Maverick Steffen - 12/13/2023
My generation, the '80s and '90s, saw a surge in designer labels gaining popularity through celebrity endorsements. Gianni Versace's bold designs were frequently sported by stars like Madonna, Princess Diana, and Elton John, amplifying the brand's appeal. Meanwhile, Michael Jordan's collaboration with Nike birthed the Air Jordan sneakers, a quintessential status symbol among both athletes and fans.
In recent years, social media influencers and celebrities like Kim Kardashian and Rihanna have played a pivotal role in promoting luxury brands.
Rihanna's Fenty Beauty, for instance, revolutionized the makeup industry by putting the celebrity not just on the promotional side, but inside of the product development side as well.
To your success!
DOMINATE and WIN with MAVERICK
Learn how to use marketing to get whatever you want.
Ready to DOMINATE and WIN?