[sb name="top-banner"] [sb name="book-club-top"] by John Caples I will start out by saying that no one can consider themselves a marketing or advertising professional until they have read this book. Written in the 1930s, John Caples guides you through scientifically...
[sb name="top-banner"] [sb name="book-club-top"] by Clayton M. Christensen Have you ever wondered how a titan like Blockbuster could lose to a cash-poor startup like Netflix? Have you pondered why a company like Woolworth couldn't adapt and adjust its strategies to...
