[sb name="top-banner"] [sb name="top-flops"] Remember 2011? Ron Johnson would like to forget it. That's the year he was appointed CEO of J.C. Penny (Penny) and proceeded to use his experience as Apple's VP of Operations to cease Penny's relentless promotions of...
[sb name="top-banner"] [sb name="top-flops"] Advair was approved by the Food and Drug Administration (FDA) as a first-line defense against mild asthma. It wasn't supposed to be intended for chronic cough, children under 18, or several other uses that it nevertheless...
[sb name="top-banner"] [sb name="top-flops"] Many people assume General Motors (GM) filed for Chapter 11 bankruptcy in June 2009 because of the recession. Arguably, this was not really the case. Instead, in 2005, GM led one of the most successful car sales promotions...
[sb name="top-banner"] [sb name="top-flops"] Can one article sabotage a publicly-traded retail company online? It turns out, yes! In February of 2011, David Segal of the New York Times published an article about a well-known retail company... ahem, J.C. Penny,...
[sb name="top-banner"] [sb name="top-flops"] Can one marketing flop really close the doors of a successful business? Watch this ad and I'll let you know... The woman in the ad is the company owner's daughter who I really don't want to name as I'm sure...
