Sister Act is the story of a lounge singer (Dolores, played by Whoopie Goldberg) who is forced into the witness protection program as a nun after she witnesses her mob boss boyfriend commit murder.
The head of the convent tries to prevent Dolores from influencing her sisters; however, being a lounge singer, Dolores (who the nuns know as Sister Mary Francis) soon takes control of the choir.
At this time, the church has a very, VERY small following. After a few short weeks, the new choir drives a huge new following, including national media attention that even gets the attention of the pope.
The changes Sr. Mary Francis made to the choir were the following:
- She taught the choir how to sing (formerly, they were horrible)
- She instructed the choir to perform modern popular secular songs, with words of Catholic teachings
- She brought the nuns into the community to mingle with locals, while cleaning and beautifying the local area
This movie is a beautiful meditation of the power of music, and and the importance of compromise.
The well written and performed music in this movie is a reminder that marketing isn't about singing, it's about getting your target market to sing along with you.
More Movies about Marketing
[sb name="top-banner"] [sb name="top-movie"] Wayne's World is all about desperate promotion in the interest of passionate brand perpetuation. Sure you've probably seen it, but I encourage you to watch it again to gain a refreshed understanding of the importance of...
[sb name="top-banner"] [sb name="top-movie"] Part history, part parody, this movie gets to the heart of marketing big tobacco in the most relatable way possible: Through the eyes of the marketer himself. Marketing big tobacco has always been viewed as, at best,...
Get My Free Updates
Maverick was listed by Forbes as the #1 Consultant Who Avoids the B.S."