I do not care what people want to buy! If they want large women in thongs, short women with mustaches, old women with huge feet or celebrity-looking women with healthy bodies. All I care about is: what do they want, and how do I sell it to them. That's it, and nothing more.

My God is the mighty number (revenue) and what it tells me when I pray to it at night is Victoria's Secret new branding strategy failed because it followed the route of a nonsensical political agenda.

It went WOKE, and then it went broke (lost a ton of money).

The Victoria's Secret (VS) WOKE movement can be traced back to 2021 when VS hired American professional soccer player Megan Rapinoe, who quickly said the brand's prior messaging was "patriarchal," and "sexist."

The new VS branding centered around overweight models, transexual men posing as women and a celebration of mediocre appearances, and lifestyles. Did it work?

Did women want to buy sexy lingerie after seeing it modeled by an obese man?

Victoria's Secret stock price sank from $74/share in 2021 to $14/share in October 2023.

Clearly, the new branding failed. It's common sense why.

After all, people didn't read Homer's Iliad because Achilles was a fat, cowardly, geek. He was tall (10 feet, in fact), strong, disagreeable, dominant and all women wanted him and all men wanted to be like him.

So when you're selling lingerie, are you selling his female counterpart: feminine, beautiful, young, agreeable, healthy and fertile?

Now, listen, I was fat, so I can speak freely about being fat, and skinny. Anecdotally, I attract more sexual attention being skinny.

More women, and men, enjoy being in my presence when I'm healthy-looking.

After all, being skinny isn't just about being desirable, it's the probability that one is healthy, will live longer, be able to cope better with stress, bedroom activities and tragedy! Marketing is about perception, not reality, after all.

To me, the fundamental thrust behind WOKEism is the Marxist intolerance of dominance hierarchies that naturally reward talent, beauty, hard-work and sacrifice.

During a time of tragedy, nobody says: where are all of the fat people?!

They want the strong heroes and beautiful princesses--that is what Western narratives are built around--and not by some conspiracy theory, but by popular demand.

The fundamental issue at the heart of Victoria's Secret's strategy was the underestimation of what their traditional branding represented to their customer base: aspirational beauty and luxury.

To me, the fundamental thrust behind WOKEism is the Marxist intolerance of dominance hierarchies that naturally reward talent, beauty, hard-work and sacrifice.

According to the WOKE Marxists, you are fine just the way you are, and you are entitled to the fruits of the system, no matter what.

If you worked hard to get an A in your math test, you should share that grade with Timmy, who didn't apply himself and got a C-- now you both get Bs!

If you are a beautiful woman and prefer to date attractive men, you need to date ugly men too to give them a chance!

You see, individualism and individual choices are condemned in a WOKE society. It's all about controlling the masses' opinions and actions to create a better world! 

If it worked, great! Sign me up! But it fails, again, and again, and again, and again.