In today's marketing memo, we delve into the provocative question: Does sex sell?

Understand how leveraging people's desire for increased mating options can transform your marketing efforts. Customers buy products for reasons such as health, wealth, convenience, status, and mating options. This week, we highlight the latter and explore its impact on consumer behavior.

Drawing from my experiences consulting for a new Las Vegas club and examining GoDaddy's infamous Super Bowl ads, we'll see how authentic integration of these elements into your branding can significantly enhance your marketing success. Avoid the pitfalls of using sex appeal as mere clickbait and learn to drive genuine engagement.

To your success!