[sb name="top-banner"] [sb name="book-club-top"] by Hermann Simon I have always been absolutely fascinated by the study of pricing, and its effects on buying behavior. If you're new to the study of pricing, I highly recommend this book, which is a sort of hybrid...
[sb name="top-banner"] [sb name="book-club-top"] by Al Reis & Jack Trout Positioning is all about creating and maintaining perceptions about your business and offerings that differentiates you from the competition while how to make you the industry leader in your...
[sb name="top-banner"] [sb name="book-club-top"] by Al & Laura Reis When it comes to branding, Al and his wife Laura are shockingly insightful, practical and very well researched. You may have already read my other 2 books reviews on All and Laura's other books...
[sb name="top-banner"] [sb name="book-club-top"] Scientific Advertising was written in 1966 by Claude Hopkins. I still consider it to be the most important text ever written about advertising. It tackles every major area of advertising, such as how to measure...
[sb name="top-banner"] [sb name="book-club-top"] by Al Ries & Jack Trout This is easily one of my favorite books about marketing written by 2 seasoned experts with one foot in tangible marketing experience, and the other in conceptual marketing gospel. The...
[sb name="top-banner"] [sb name="book-club-top"] by Rosser Reeves This book was a bit of a letdown. Written 1960, Rosser Reeves composed this book to quickly yet thoroughly explain the many truths of advertising. While many of these ideas were revolutionary at the...
