Gawker: Body Slammed by Hulk Hogan

Gawker: Body Slammed by Hulk Hogan

[sb name="top-banner"] [sb name="top-flops"] On October 4, 2012, Gawker, a former blog that eventually sold to Univison for $135 million, published a blog post about Hulk Hogan (Terry Gene Bollea) that led to their total, and compete downfall as a blog, and company....
General Motors: Pricing Mistake Sinks Future Sales

General Motors: Pricing Mistake Sinks Future Sales

[sb name="top-banner"] [sb name="top-flops"] Many people assume General Motors (GM) filed for Chapter 11 bankruptcy in June 2009 because of the recession. Arguably, this was not really the case. Instead, in 2005, GM led one of the most successful car sales promotions...
J.C. Penney: Sales Plummet After Trying to Fool Google

J.C. Penney: Sales Plummet After Trying to Fool Google

[sb name="top-banner"] [sb name="top-flops"] Can one article sabotage a publicly-traded retail company online? It turns out, yes! In February of 2011, David Segal of the New York Times published an article about a well-known retail company... ahem, J.C. Penny,...
Miracle Mattress: Makes a Joke of 9/11

Miracle Mattress: Makes a Joke of 9/11

[sb name="top-banner"] [sb name="top-flops"] Can one marketing flop really close the doors of a successful business? Watch this ad and I'll let you know...     The woman in the ad is the company owner's daughter who I really don't want to name as I'm sure...

American Airlines: Paying to Fly Customers

[sb name="top-banner"] [sb name="top-flops"] In 1981 American Airlines began marketing their 1st Class seats, for unlimited use (the AAirpass), for a meager $250,000 flat fee. Sounds expensive, right? You'll see.... Also, for $150,000, you could allow a friend to be...
s2Member®