YouTube Pisses Off (and loses) Advertisers

YouTube Pisses Off (and loses) Advertisers

[sb name="top-banner"] [sb name="top-flops"] Imagine browsing through Facebook, and seeing a video a friend of yours shared. You click the link simply to see what it's all about, only to discover a racist, hateful tirade from some disturbed individual, and an ad for...
Pepsi Pisses Off Black Lives Matter

Pepsi Pisses Off Black Lives Matter

[sb name="top-banner"] [sb name="top-flops"] Here's some advice the marketing people at Pepsi should have learned in the 1st grade: Don't discuss religion or politics. In April 2017, Pepsi rolled out a video ad that featured Kendall Jenner walking through a protest,...
Target Closes All of Its Stores in Canada

Target Closes All of Its Stores in Canada

[sb name="top-banner"] [sb name="top-flops"] In March, 2013, Target opened its first of 133 stores in Canada. By April 12, 2015, it had closed every last one of its 133 stores Canada. That's right, in 2 years, Target opened and closed 133 stores in Canada. Ask the...
J.C. Penny: Branding a 51% Decrease in Value

J.C. Penny: Branding a 51% Decrease in Value

[sb name="top-banner"] [sb name="top-flops"] Remember 2011? Ron Johnson would like to forget it. That's the year he was appointed CEO of J.C. Penny (Penny) and proceeded to use his experience as Apple's VP of Operations to cease Penny's relentless promotions of...
Advair: Marketing Leads to $3 Billion in Fines

Advair: Marketing Leads to $3 Billion in Fines

[sb name="top-banner"] [sb name="top-flops"] Advair was approved by the Food and Drug Administration (FDA) as a first-line defense against mild asthma. It wasn't supposed to be intended for chronic cough, children under 18, or several other uses that it nevertheless...
LifeLock: CEO Gives Away Social Security #

LifeLock: CEO Gives Away Social Security #

[sb name="top-banner"] [sb name="top-flops"] Todd Davis, CEO of LieLock, had an inspiring marketing idea that would prove just how effective his company was at protecting people from identify theft. The plan was simple: Expose his actual Social Security number on the...
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