The Real Way to Brand Your Business — Be You

The Real Way to Brand Your Business — Be You

Read More Breaking Marketing News Maverick's Monday Morning Marketing Memo The Real Way to Brand Your Business -- Be You Maverick Steffen  -  7/1/2024 Be yourself; have you ever heard of that? Well today the pitch is: brand yourself; you'll be a lot happier. Let me...
If Great Marketing is Leadership, What is Leadership?

If Great Marketing is Leadership, What is Leadership?

Read More Breaking Marketing News Maverick's Morning Thoughts If Great Marketing is Leadership, What is Leadership? Maverick Steffen  -  2/15/2024 Management mastermind Peter Drucker famously suggested that great marketing is leadership. This profound insight deeply...
Ad Targeting Is More Important Than Your Ad’s Message

Ad Targeting Is More Important Than Your Ad’s Message

Read More Breaking Marketing News Maverick's Morning Thoughts Ad Targeting Is More Important Than Your Ad's Message Maverick Steffen  -  2/14/2024 David Ogilvy, father of modern advertising, used to say that what you say is more crucial than how you say it. Today,...
Why People Only Care About Your Marketing, Not You

Why People Only Care About Your Marketing, Not You

Read More Breaking Marketing News Maverick's Morning Thoughts Why People Only Care About Your Marketing, Not You Maverick Steffen  -  12/23/2023 Marketing isn't a business term; it's a powerful force that shapes how we see and value the world around us. It's like the...
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