[sb name="top-banner"] [sb name="top-flops"] Many people assume General Motors (GM) filed for Chapter 11 bankruptcy in June 2009 because of the recession. Arguably, this was not really the case. Instead, in 2005, GM led one of the most successful car sales promotions...
[sb name="top-banner"] [sb name="top-flops"] Can one article sabotage a publicly-traded retail company online? It turns out, yes! In February of 2011, David Segal of the New York Times published an article about a well-known retail company... ahem, J.C. Penny,...
[sb name="top-banner"] [sb name="top-movie"] Last week I recommended the Wolf of Wall Street which is funny because the real-life protagonist in that film was inspired by the movie I'm recommending today: Wall Street. This film is great from a marketing perspective...
[sb name="mmcm-top"] Since 1993, the slogan "got milk", created by advertising agency Goodby, Silverstein & Partners, has been one of the most memorable slogans of all time. That says a lot considering the slogan doesn't even talk about the product; in fact, it...
[sb name="top-banner"] [sb name="book-club-top"] by Jeff Walker I had heard a few other marketers such as Michael Port and Derek Halpern leveraging the science of email-driven "launches" to sell products, services, workshops, etc. It wasn't until I purchased Jeff...
