Blue Ocean Strategy

[sb name="top-banner"] [sb name="book-club-top"] by W. Chan Kim and Renee Mauborgne   There aren't many marketing books let alone business books I DEMAND that people read. However, Blue Ocean Strategy is one of them. Blue Ocean Strategy is one of those books that...

Direct Mail Advertising

[sb name="top-banner"] [sb name="marketing-tactics"] This posting is intended to teach you how to create and send direct mail advertisements. So, hopefully this posting teaches you everything you need to know in order to create, maintain and perfect direct mail...

Ogilvy on Advertising

[sb name="top-banner"] [sb name="book-club-top"] by David Ogilvy This book is a crash course in advertising agency life from the 1950s to 1980s with tons of useful advice for people looking to build advertising campaigns that sell. If you've seen the show Mad Men,...

Mailchimp

[sb name="top-banner"] [sb name="marketing-tools"] Mailchimp.com is where you’re going to create your email marketing program. It's free, and easy, like baseball. Here you can create opt-in forms so prospects can signup for your newsletter, eBook, and whatever else...

Little Caesars: From #2 to #4 in Pizza

[sb name="top-banner"] [sb name="top-flops"] In 1994, Little Caesars was the #2 pizza chain in America (just behind Pizza Hut) with $2 billion in annual sales. In 2010, it was number four, with half as much revenue. Here is the breakdown of pizza market leaders in...
s2Member®