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A Marketing Guide for Law Firms Competing with AI
Maverick Steffen - 12/16/2023
In the past, I used to hire attorneys to write contracts and other documents, which was quite expensive. Now, I use AI to draft these for me at a much lower cost, and then I just pay a small fee for an attorney to review and tweak what the AI has produced. Think how many jobs that would eliminate today if millions of businesspeople followed suit. The bottom line is, eventually they will.
Could AI have written the books Blue Ocean Strategy or Disruptive Innovation? I think not.
Firms can gain a competitive advantage by adopting a hybrid model that combines the efficiency of AI with human insight. AI can handle routine tasks, data analysis, and predictive modeling, freeing up human professionals to focus on more complex, creative aspects of their work.
In the digital realm, particularly on search engines, law firms and engineering companies can enhance their visibility and appeal by emphasizing their human-centric approach. This involves creating website content that showcases their team's expertise, case studies highlighting personalized solutions, and thought leadership articles that reflect a deep understanding of their field's subtleties.
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