In this coming of age tale about sexism and machoism, Mel Gibson goes through tremendous lengths to get into the mind of his niche market (women), by happenstance, and learns a great deal about himself, and marketing.
Unfortunately in real life, Mel's popularity has fallen because he did one of the most foolish things one can do in Hollywood: hate Jewish people. I mean - come on Mel - that's like shouting "cracker" at a hockey game.
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Maverick was listed by Forbes as the #1 Consultant Who Avoids the B.S."