Netflix: Prices Rise, Value Plunges

Netflix: Prices Rise, Value Plunges

Click here for full list of my favorite marketing flops. On July 12, 2011, Netflix CEO Reed Hastings announced a new pricing model separating its streaming service from DVD-rentals. The combined subscription that had previously cost $9.99 was split into two separate...
American Airlines: Paying to Fly Customers

American Airlines: Paying to Fly Customers

Click here for full list of my favorite marketing flops. In 1981 American Airlines began marketing their 1st Class seats, for unlimited use (the AAirpass), for a meager $250,000 flat fee. Sounds expensive, right? You'll see.... Also, for $150,000, you could allow a...
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