Click here for full list of my favorite marketing flops. On July 12, 2011, Netflix CEO Reed Hastings announced a new pricing model separating its streaming service from DVD-rentals. The combined subscription that had previously cost $9.99 was split into two separate...
Click here for full list of my favorite marketing flops. In 1981 American Airlines began marketing their 1st Class seats, for unlimited use (the AAirpass), for a meager $250,000 flat fee. Sounds expensive, right? You'll see.... Also, for $150,000, you could allow a...
