Hooked

Hooked

Click here for full list of marketing book recommendations. by Nir Eya with Ryan Hoover The is one of my favorite books on product development. It changed the way I managed my own services, and how I consulted clients to manage theirs as well. If the goal of a product...
Confessions of a Pricing Man

Confessions of a Pricing Man

Click here for full list of marketing book recommendations. by Hermann Simon I have always been absolutely fascinated by the study of pricing, and its effects on buying behavior. If you're new to the study of pricing, I highly recommend this book, which is a sort of...
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