by Maverick Steffen
[sb name="top-banner"] [sb name="book-club-top"] by Al Ries & Jack Trout This is easily one of my favorite books about marketing written by 2 seasoned experts with one foot in tangible marketing experience, and the other in conceptual marketing gospel. The...
by Maverick Steffen
[sb name="top-banner"] [sb name="book-club-top"] by Charles Duhigg In the early 1900s, only 7% of people brushed their teeth. However, 10 years later, that number was up to over 65%. Why? People have always known brushing their teeth was important. In fact, toothpaste...
by Maverick Steffen
[sb name="top-banner"] [sb name="book-club-top"] by Ray Kroc Grinding It Out was written by Ray Kroc about his amazing life in building, today, the second largest fast food restaurant in the world. The man's journey was so interesting that they made a movie about him....
by Maverick Steffen
[sb name="top-banner"] [sb name="book-club-top"] by Sam Walton What if I told you the greatest businessperson that ever lived wrote a book on their deathbed that contained all of their marketing secrets? Would you read it? I thought so. This month I'm reviewing Sam...
