Scientific Advertising

Scientific Advertising

Click here for full list of marketing book recommendations. Scientific Advertising was written in 1966 by Claude Hopkins. I still consider it to be the most important text ever written about advertising. It tackles every major area of advertising, such as how to...
Launch

Launch

Click here for full list of marketing book recommendations. by Jeff Walker I had heard a few other marketers such as Michael Port and Derek Halpern leveraging the science of email-driven "launches" to sell products, services, workshops, etc. It wasn't until I...
The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

Click here for full list of marketing book recommendations. by Al Reis & Laura Reis Reis teamed up with his wife to provide this comprehensive guide to practical branding that I HIGHLY recommend for executives, biz owners and marketers alike. Reis also authored...
Pre-Suasion

Pre-Suasion

Click here for full list of marketing book recommendations. by Robert B. Cialdini Cialdini is back, decades after his persuasive masterpiece, Influence. Pre-Suasion is a guide to being more persuasive. The method is simple: Arrange for an audience to agree with your...
Influence

Influence

Click here for full list of marketing book recommendations. by Robert B. Cialdini When Presidential candidate Hillary Clinton hires you as a persuasive adviser, you know you've got it made in the persuasive shade. This is the case for Mr. Robert Cialdini who wrote...
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