[sb name="top-banner"]

[sb name="top-flops"]

Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time.

Before Zyman launched New Coke, Pepsi had effectively launched its Generation Next ad campaign which positioned its brand as being:

  • Modern
  • New
  • Young
  • Energetic
  • Trendy

while inadvertently positioning Coca-Cola as:

  • Old fashioned
  • Outdated
  • Older
  • Tired
  • Played out

As a result, Coca-Cole sought to build a new brand around a "better flavored" beverage, thus abandoning the 99-year old classic formula people around the world had come to enjoy, and adore.

Coca-Cole hosted a series of National "taste tests" that proved with empirical evidence that New Coke tasted better than Coke itself, and Pepsi.

On April 23, 1985, New Coke was released to a confused and bewildered public. While the Coca-Cola company praised the new flavor of New Coke, many people began boycotting the brand, and even Bill Cosby refused to continue being featured in Coca-Cola ads as he said it would "harm his credibility." My how things have changed since then...

After only 3 months, the company scratched the entire idea, and the original formula was re-introduced. Peter Jennings interrupted General Hospital to bring the news to the nation. As a result, sales for the original Coca-Cola surged, restoring it as the dominant leader in the nation's competitive soda market.

[sb name="newsletter"]

[sb name="matt-steffen"]
[sb name="Blog-Side-2"]
[sb name="Blog-Side-3"]
[sb name="Blog-Side-4"]

More Marketing Flops

Netflix: Prices Rise, Value Plunges

Netflix: Prices Rise, Value Plunges

[sb name="top-banner"] [sb name="top-flops"] On July 12, 2011, Netflix CEO Reed Hastings announced a new pricing model separating its streaming service from DVD-rentals. The combined subscription that had previously cost $9.99 was split into two separate plans at...

Little Caesars: From #2 to #4 in Pizza

Little Caesars: From #2 to #4 in Pizza

[sb name="top-banner"] [sb name="top-flops"] In 1994, Little Caesars was the #2 pizza chain in America (just behind Pizza Hut) with $2 billion in annual sales. In 2010, it was number four, with half as much revenue. Here is the breakdown of pizza market leaders in...

Get My Free Updates

Maverick was listed by Forbes as the #1 Consultant Who Avoids the B.S."

s2Member®