Hancock is a coming-of-age film about an alcoholic unconventional superhero who changes his image, and discovers his past.
Like all Will Smith movies (except for The Pursuit of Happyness [sic]), special effects, alien lifeforms and heartfelt comedic undertones are the backbone of this story which is often times boring, and the rest of the time, exciting.
The real reason this move is educational is from a purely public relations standpoint, where a man (or possibly alien) had to become what the public thought he should be, versus who he probably actually was, in order to maximize his impact, and self-actualization.
Ray Embrey (played by Jason Bateman) rescues Hancock (palyed by Will Smith), after Hancock literally rescues him, by employing his laundry list of public relations skills, and the result is a much friendlier, and less destructive super hero who saves people, at half the cost. You'll understand when you see it.
This isn't the first movie I'd recommend you check out to learn how to sell your personal brand, but it is one of them! Enjoy!
More Movies about Marketing
[sb name="top-banner"] [sb name="top-movie"] Wayne's World is all about desperate promotion in the interest of passionate brand perpetuation. Sure you've probably seen it, but I encourage you to watch it again to gain a refreshed understanding of the importance of...
[sb name="top-banner"] [sb name="top-movie"] Part history, part parody, this movie gets to the heart of marketing big tobacco in the most relatable way possible: Through the eyes of the marketer himself. Marketing big tobacco has always been viewed as, at best,...
Get My Free Updates
Maverick was listed by Forbes as the #1 Consultant Who Avoids the B.S."