by Ann Handley
- Never start content with a warm up. Jump right into the story!
- To crush writer's block, start your content with "Dear [insert name of someone close to you]", and then just write them a letter regarding what you wish to write
- Get rid of any words that don't add to the direct message of the content. This reminds me of when Marissa Mayer would try to get the content Google was putting out to an absolute minimum.
- Swap places with the reader to make sure you're actually writing something they'll find useful
- Write everyday (easier said than done, Ann!)
- Use POWERFUL, violent verbs
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