Maverick’s Monday Morning Marketing Memo: Vol 7

Maverick’s Monday Morning Marketing Memo: Vol 7

January 3, 2022 Ricky Bobby, the famous character in the movie Talladega Nights once said, "If you're not first you're last."This is true, especially in the world of branding. You see, in the minds of your market, there are several categories of products and services....
Maverick’s Monday Morning Marketing Memo: Vol 7

Maverick’s Monday Morning Marketing Memo: Vol 6

December 27, 2021 Wouldn't it be great if every company had a landlord who gave them brilliant marketing advice, and then forced them put that advice into action? This may seem far-fetched, but it is exactly what happened to Henry and Richard Bloch (pronounced...
Maverick’s Monday Morning Marketing Memo: Vol 7

Maverick’s Monday Morning Marketing Memo: Vol 5

December 20, 2022 Have you noticed that irritating feeling in your mouth after brushing your teeth? Feels like your gums were in a freezer, doesn’t it? Do you know why that is? In the early twentieth century, Pepsodent added an ingredient to the common toothpaste...
Maverick’s Monday Morning Marketing Memo: Vol 7

Maverick’s Monday Morning Marketing Memo: Vol 4

December 13, 2021 I've always LOATHED the word SALES. Dirty word, isn't it? People have to sell when there is an absence of trust and information in a prospect's mind. So your marketing must do the hard work of building trust and explaining how you improve your...
Maverick’s Monday Morning Marketing Memo: Vol 7

Maverick’s Monday Morning Marketing Memo: Vol 3

December 6, 2021 Let me be clear: I do NOT like website designers. The reason is because they are willing to take your money, but NOT give you a website that will get you new customers. Oh sure, it will look "good", and you and them can admire your site like a...
Maverick’s Monday Morning Marketing Memo: Vol 7

Maverick’s Monday Morning Marketing Memo: Vol 2

November 29, 2021 Radio advertising is extremely cheap right now. So if you ever believed radio time could boost your bottom line, today I'm going to teach you how to quickly get your radio ad going. Step 1: Research which radio station you would like to use  Your...
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