Blue Ocean Strategy

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[sb name="top-banner"] [sb name="book-club-top"] by W. Chan Kim and Renee Mauborgne   There aren't many marketing books let alone business books I DEMAND that people read. However, Blue Ocean Strategy is one of them. Blue Ocean Strategy is one of those books that...

Ogilvy on Advertising

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[sb name="top-banner"] [sb name="book-club-top"] by David Ogilvy This book is a crash course in advertising agency life from the 1950s to 1980s with tons of useful advice for people looking to build advertising campaigns that sell. If you've seen the show Mad Men,...

Growth Hacker Marketing

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[sb name="top-banner"] [sb name="book-club-top"] by Ryan Holiday Ryan Holiday begins this book as a typical marketing executive. When he's not approving new creative, he's analyzing the success of traditional advertising outlets his company has enlisted. As he...

Type & Layout

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[sb name="top-banner"] [sb name="book-club-top"] by Colin Wheildon I've read a lot of books about advertising design, and they mostly SUCK. They often look attractive, have great reviews, and show a very diverse group of ad types and designs. However! They rarely show...
The Psychology of Persuasion

The Psychology of Persuasion

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[sb name="top-banner"] [sb name="book-club-top"] by Kevin Hogan Hogan does a great job teaching people how to be more persuasive in this book. When you first read it, you're tempted to think it paved the way for the National Bestseller Influence, written by Robert...
Hooked

Hooked

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[sb name="top-banner"] [sb name="book-club-top"] by Nir Eya with Ryan Hoover The is one of my favorite books on product development. It changed the way I managed my own services, and how I consulted clients to manage theirs as well. If the goal of a product is to be...
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