Netflix: Prices Rise, Value Plunges

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[sb name="top-banner"] [sb name="top-flops"] On July 12, 2011, Netflix CEO Reed Hastings announced a new pricing model separating its streaming service from DVD-rentals. The combined subscription that had previously cost $9.99 was split into two separate plans at...

Little Caesars: From #2 to #4 in Pizza

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[sb name="top-banner"] [sb name="top-flops"] In 1994, Little Caesars was the #2 pizza chain in America (just behind Pizza Hut) with $2 billion in annual sales. In 2010, it was number four, with half as much revenue. Here is the breakdown of pizza market leaders in...

Burger King: Case of the Creepy Mascot

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[sb name="top-banner"] [sb name="top-flops"] Burger King still holds the title of having the creepiest mascot of all time. The first image of the character was originally launched on a Burger King sign in 1955. In 2003, advertising agency Crispin Porter + Bogusky...

McDonald’s & 1984 Olympics

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[sb name="top-banner"] [sb name="top-flops"] In 1984, McDonald's wished to piggyback their promotions off of the enormously popular Olympics which was being hosted in Los Angeles, California that year. The promotion was coined, "When the U.S. Wins, You Win." The idea...

New Coke: If It’s Not Broke, Don’t…

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[sb name="top-banner"] [sb name="top-flops"] Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time. Before Zyman launched New Coke, Pepsi had...
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