New Coke: If It’s Not Broke, Don’t…

New Coke: If It’s Not Broke, Don’t…

Click here for full list of my favorite marketing flops. Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time. Before Zyman launched New Coke, Pepsi...
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