Blue Ocean Strategy

Blue Ocean Strategy

Click here for full list of marketing book recommendations. by W. Chan Kim and Renee Mauborgne   There aren't many marketing books let alone business books I DEMAND that people read. However, Blue Ocean Strategy is one of them. Blue Ocean Strategy is one of those...
Growth Hacker Marketing

Growth Hacker Marketing

Click here for full list of marketing book recommendations. by Ryan Holiday Ryan Holiday begins this book as a typical marketing executive. When he's not approving new creative, he's analyzing the success of traditional advertising outlets his company has enlisted. As...
Type & Layout

Type & Layout

Click here for full list of marketing book recommendations. by Colin Wheildon I've read a lot of books about advertising design, and they mostly SUCK. They often look attractive, have great reviews, and show a very diverse group of ad types and designs. However! They...
Positioning

Positioning

Click here for full list of marketing book recommendations. by Al Reis & Jack Trout Positioning is all about creating and maintaining perceptions about your business and offerings that differentiates you from the competition while how to make you the industry...
The Origin of Brands

The Origin of Brands

Click here for full list of marketing book recommendations. by Al & Laura Reis When it comes to branding, Al and his wife Laura are shockingly insightful, practical and very well researched. You may have already read my other 2 books reviews on All and Laura's...
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