Blue Ocean Strategy

Blue Ocean Strategy

Click here for full list of marketing book recommendations. by W. Chan Kim and Renee Mauborgne   There aren't many marketing books let alone business books I DEMAND that people read. However, Blue Ocean Strategy is one of them. Blue Ocean Strategy is one of those...
Ogilvy on Advertising

Ogilvy on Advertising

Click here for full list of marketing book recommendations. by David Ogilvy This book is a crash course in advertising agency life from the 1950s to 1980s with tons of useful advice for people looking to build advertising campaigns that sell. If you've seen the show...
Growth Hacker Marketing

Growth Hacker Marketing

Click here for full list of marketing book recommendations. by Ryan Holiday Ryan Holiday begins this book as a typical marketing executive. When he's not approving new creative, he's analyzing the success of traditional advertising outlets his company has enlisted. As...
Type & Layout

Type & Layout

Click here for full list of marketing book recommendations. by Colin Wheildon I've read a lot of books about advertising design, and they mostly SUCK. They often look attractive, have great reviews, and show a very diverse group of ad types and designs. However! They...
The Psychology of Persuasion

The Psychology of Persuasion

Click here for full list of marketing book recommendations. by Kevin Hogan Hogan does a great job teaching people how to be more persuasive in this book. When you first read it, you're tempted to think it paved the way for the National Bestseller Influence, written by...
Hooked

Hooked

Click here for full list of marketing book recommendations. by Nir Eya with Ryan Hoover The is one of my favorite books on product development. It changed the way I managed my own services, and how I consulted clients to manage theirs as well. If the goal of a product...
s2Member®