Netflix: Prices Rise, Value Plunges

Netflix: Prices Rise, Value Plunges

Click here for full list of my favorite marketing flops. On July 12, 2011, Netflix CEO Reed Hastings announced a new pricing model separating its streaming service from DVD-rentals. The combined subscription that had previously cost $9.99 was split into two separate...
Little Caesars: From #2 to #4 in Pizza

Little Caesars: From #2 to #4 in Pizza

Click here for full list of my favorite marketing flops. In 1994, Little Caesars was the #2 pizza chain in America (just behind Pizza Hut) with $2 billion in annual sales. In 2010, it was number four, with half as much revenue. Here is the breakdown of pizza market...
Burger King: Case of the Creepy Mascot

Burger King: Case of the Creepy Mascot

Click here for full list of my favorite marketing flops. Burger King still holds the title of having the creepiest mascot of all time. The first image of the character was originally launched on a Burger King sign in 1955. In 2003, advertising agency Crispin Porter +...
McDonald’s & 1984 Olympics

McDonald’s & 1984 Olympics

Click here for full list of my favorite marketing flops. In 1984, McDonald's wished to piggyback their promotions off of the enormously popular Olympics which was being hosted in Los Angeles, California that year. The promotion was coined, "When the U.S. Wins, You...
New Coke: If It’s Not Broke, Don’t…

New Coke: If It’s Not Broke, Don’t…

Click here for full list of my favorite marketing flops. Sergio Zyman is a world renowned marketer, although, he was made notorious as a result of his idea for New Coke which was arguably the worst marketing disaster of all-time. Before Zyman launched New Coke, Pepsi...
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